New hub signals continued growth and commitment to the North American market STH Group, global leader in premium sports travel and hospitality experiences, announced the official opening of its new office in Miami, marking a strategic expansion into one of North
America’s most dynamic sporting and cultural destinations.
The Miami office will serve as a key base for STH’s growing North American operations, enabling closer collaboration with partners, rights holders, and clients across the U.S. This move underscores STH’s continued momentum following recent global successes and its ongoing commitment to delivering curated, unforgettable moments in the world’s most iconic sporting arenas.
Crucially, STH’s Miami expansion will be enhanced by its parent company, Sodexo Live!, which already boasts a strong operational footprint and marquee venue partnerships across the city. From stadiums to convention centres and beyond, Sodexo Live!’s deep integration in the Miami market will provide synergies and accelerate STH’s ability to deliver seamless, end-to-end experiences combining official tickets, luxury hospitality, and curated travel.
“Miami is more than a city – it’s a global gateway to sport, culture, and entertainment,” said Chris John, CEO at STH Group. “As we scale our North American presence, this new office positions us at theintersection of major international events, diverse clientele, and unrivalled growth opportunities.”
STH’s Miami expansion comes at a time when the city is cementing its reputation as a world-class host for major sporting events, including Formula 1, tennis, football, and the upcoming 2026 World Baseball Classic. With this new location, STH is poised to further elevate the sports hospitality landscape by offering seamless access to official tickets, bespoke travel, and white-glove service for corporate and individual clients alike.
The article STH expands global footprint with opening of Miami office first appeared in TravelDailyNews International.