Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative
Growth marketer Maya Moufarek: “It’s all about simplifying your strategy into something that is digestible, memorable and applicable.” …
Norway’s electric car subscription service imove closes $22.3M Series A led by AutoScout24
The “subscribe to your car” movement has been taking off in recent years, with the appearance of Fleks in the UK (Europe), Cazoo (after its acquisition…
More power for your Marketing mix: the matrix of 49 stories
Storytelling can reinforce each and every one of the famous “7Ps” in your “Marketing Mix.” You just have to combine those levers with the seven best…
5 Ways Small Businesses Can Use Digital Branding to Stand Out
Create a brand that truly distinguishes itself. …
5 advanced-ish SEO tactics to win in 2021
In nearly every Google algorithm update in recent memory, Google has rewarded old, megatraffic sites, sending their search rankings soaring at the expense of smaller, newer…
Repeat raises $6 million Series A for its service that makes reordering favorite products easier
Subscriptions have become a popular way to pay for digital services, like Netflix or Spotify, but they haven’t yet taken off as a means of reordering…
Extra Crunch roundup: Video pitch decks, Didi’s regulatory struggles, Nothing CEO interview
The numbers don’t lie. According to DocSend, the average pitch deck is reviewed for just three minutes. And if you think a senior VC is studying…
This week in growth marketing on TechCrunch
A look back at the week’s top posts, plus recommendations for growth marketers who know how to drive results. …
AdTech startup Tomi raises Seed funding to make real estate ads perform as well as ecommerce
Industries like real estate, automotive, and financial services have long and offline sales cycles and digital advertising tends not to perform well in these areas. The…
EU is now investigating Google’s adtech over antitrust concerns
EU antitrust authorities are finally taking a broad and deep look into Google’s adtech stack and role in the online ad market — confirming today that…
Free Webinar | June 24: Growing with Facebook
Join Facebook Ad Consultant Renee Bull to learn best practices to help increase your profit and digital footprint through Facebook advertising. …
The Unbearably High Price of ‘Free’
Using the word ‘free’ in your marketing is a quick way to get attention, but it’s also a double-edged sword that has tripped up a lot…
How Working ‘Outside’ of Your Business Is Key to Running It
Take a fresh look at how you’re seen by your prospective customers. …
Jeff Bezos’ Blue Origin auctions off seat on first human spaceflight for $28M
Blue Origin has its winning bidder for its first ever human spaceflight, and the winner will pay $28 million for the privilege of flying aboard the…