Browsing: Marketing

DifferentiateCombine those two signals and you get a positioning idea: pitch Martinelli’s as the original mocktail. The brand existed before…

Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because…

How much does AEO cost? The short answer is roughly $30 a month for a monitoring tool you run yourself…

Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on…

Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports…

G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more…

The Gemini (Vertex) API now gives limited access to grounding queries and returns the search phrases in the [‘groundingMetadata’] object.…

For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea…

Insurance is a business built on relationships, but agents can’t manage all their contacts and communications alone. A CRM for…

If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up…

In short, an agent comes to your website, discovers what WebMCP tools you offer, reads what each one does, and…

Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a…

GBP category: not what’s technically accurate, but what’s driving discovery in this market right now. It’s not a small lever…

AEO audit tools have become essential for any team that needs to know whether answer engines are citing their brand,…