Researchers show Facebook’s ad tools can target a single user
A new research paper written by a team of academics and computer scientists from Spain and Austria has demonstrated that it’s possible to use Facebook’s targeting…
How the ‘Death’ of Journalism Means More Accurate News
More people sharing their expertise and news also means more fake news. How do we fix this? …
Smart growth tactics can put account-based marketing within reach for startups and SMBs
Many startups think account-based marketing is reserved for corporations that employ enterprise marketing teams and can fling about big marketing budgets. This couldn’t be further from…
5 Secrets to Growing a Massive TikTok Following
Learn from my step-by-step account of growing my personal TikTok. …
5 Lucrative Benefits of Outsourcing Your Content Creation
A little investment will help you in future gains, so decide consciously. …
B2B marketing tactics that can help move the needle
While there are hundreds of ways to personalize and optimize your website, knowing what to focus on, and when, can be difficult when you’re seeking maximum…
How Clubhouse’s Concept Introduces a Powerful New Way of Marketing
We’ll never approach social media, getting website traffic or digital strategy the same way again. …
Entrepreneurs Must Capitalize on Multiple Online Platforms to Scale and Grow
A combination of social media, community platforms, content-monetization devices and more is necessary to succeed in this day and age. …
How to be a growth marketing anti-agency
“As a nerdy kid I loved tech and was fascinated by how business works,” says Cam Sinclair, founder of Australian growth marketing firm Ammo. “I always…
The first win: Getting early customers to take a chance with you
The purpose of your company is to sell your solution and generate revenue, but to do that you require customers. So how do you convince someone…
‘No code’ tool maker, Heyflow, nabs $6M to fix your customer conversions
Heyflow, a Hamburg, Germany-based startup touting ‘no code’ tools for easily building interactive “clickflows” to boost customer conversions, has bagged a $6 million seed. The round…
Heartcore Capital bets on Europe with a $200M fund for consumer tech startups
Heartcore Capital, one of the few VCs to focus on consumer technology, has raised a $200 million early-stage fund for those kinds of startups across Europe….
Creative capital is the secret sauce, not venture capital
Around 90% of startups fail, and the reasons for failure are well known: undercapitalization, scaling challenges, lack of a competitive advantage or realistic IP. But what…
Google ads to get more transparent by offering access to advertiser’s recent history
Google today announced a change to its online ads, which will now display new disclosures that allow web searchers to see not just who the advertiser…