5 Simple Strategies to Propel Your Online Business Success
An award-winning marketer offers inside tips. …
5 Ways Marketing Strategy Has Changed Permanently
Marketers who embrace these changes will be able to grow their brands even if the downturn continues. …
The Power of Customer Testimonials: How to Solicit Them From Customers and Use Them in Your Marketing Strategy
Here’s how you can put your customers to work for you and generate customer testimonials for maximum marketing impact.
The post The Power of Customer Testimonials: How…
16 Things You Should Never Say When You’re Negotiating
Poorly chosen words could ruin an otherwise successful business negotiation. Entrepreneurs share what you should never say if you want to make a successful deal.
The post…
What brands need to do if they want to break up with Facebook
With more than 90 major advertisers and counting announcing plans to dump Facebook, a significant question lingers: Where will brands go next for their digital marketing…
B2B Marketing in the Time of COVID-19: What’s Next?
We don’t hear much about how the global pandemic has impacted B2B companies. How have they fared so far in 2020, and what lies ahead for…
Building your startup’s customer advisory board
A customer advisory board (CAB) can be an invaluable resource for startups, but many founders struggle with putting together the right group of advisors and how…
Using This Effective Psychological Trigger in Your Marketing Can Boost Sales Like Crazy
Whether your business sells a product or a service, injecting a little “FOMO” into your marketing campaigns will make shoppers feel like they’re missing out on…
Live Streaming Video: What It Is, Why It Matters and How It’ll Quickly Grow Your Brand
If you haven’t gotten out in front of this powerful marketing tool, you’re falling behind. But it’s not too late. …
7 Social Media Marketing Myths, Busted
Businesses, brands and personalities need to know the truth. …
The #1 Reason Nobody Wants to Hear from You
Putting yourself out there is not about you. It’s about those you serve. …
The New Rules for Writing Attention-Grabbing Press Releases
Are press releases still an effective marketing tool for a small business? Yes, if you know how to follow today’s rules for getting attention from journalists,…
How to Market to Consumers At Home
You aren’t the only business owner trying to figure it out, but here are some ways to get started. …
Getting to Know Your Customers: 13 Most Valuable Bits of Data to Collect
Members of the Young Entrepreneur Council offer some advice on collecting data from your customers to better understand them. …