How to successfully dance the creator-brand tango
Without the understanding of engagement metrics, brands often end up partnering with creators at a life stage that could be incompatible with their goals. …
How Accountants Can Win New Clients
Whether you work as an accountant for yourself or in a company, you’ll probably need to win new clients at some point. How do you do…
How to Personalize Your Marketing Without Being Creepy
Consumers are turned off by discovering you have their data when they don’t know how you got it. The big difference-maker? Consent. …
Should You Start With PR or Marketing First?
With five startups under my belt, this is what I’ve found works best. …
4 Reasons TikTok Should Be Part of Your Marketing Plan
The video-sharing platform remains one of the fastest growing apps in the U.S. and the world. …
20 Email Marketing Services and Tools
Email marketing services offer easy to use software to send out emails and newsletters, and manage subscribers. See our list of the best choices. …
13 Crucial Roles You Should Consider Hiring First When Building a Marketing Department
Marketing is a crucial element of any successful business. 13 crucial roles you should consider first when building a marketing department. …
Advertising Statistics You Must Know
Seeking an authoritative source for advertising statistics? Discover the most essential stats you need to know to develop your ad campaigns. …
How to Win Over your eCommerce Customers’ Loyalty?
Highly engaged customers are likely to buy 90% more often. Here is how you can win over your eCommerce customers’ loyalty. …
The ABC’s of Google Ads Mistakes, Part 3: Automation
Google Ads can seem pretty daunting at first. For inexperienced marketers or business owners, it is often quite intimidating. …
How You Should Be Evaluating Your Content Marketing Success
Understanding your results comes down to these three metrics …
The ABC’s of Google Ads Mistakes, Part 2: Broad Keywords
These fundamentals are essential to get right, whether you are a novice or a seasoned expert. The ABC’s of Google Ads mistakes, part 2. …
End-to-end operators are the next generation of consumer business
These businesses are fundamentally reimagining their product experience by owning the entire value chain from end to end, thereby creating a step-functionally better experience for consumers. …
Why Clubhouse Is a Gold Mine for Marketers and Entrepreneurs Right Now
Imagine a room full of millionaires, and you get to ask them anything. That is Clubhouse. …