We’re talking about pain point pages, and what I mean by that is that these pages can actually be useful for SEO traffic because your users are looking for how to solve a specific problem they have, and they need a product — your product — to solve their problems.
So let’s talk about the perfect and ideal layout over here, and this is something that you can take to your product marketing team or create, I don’t know, a discussion inside your company to help them create better pages. So we’ll talk about what we do. What we do, not fun copy, what we do exactly.
Provide a way to see the product in action
A “try it”, we want to make sure the users are having like a right away way for them to try the product as they speak. Try it, book a demo, talk to us, any kind of CTA that they can use.
I listed a video here because I think these days, users don’t have the time to go over a long product page or a solution page and try to figure out what you’re actually doing. If you’re going to include your product there, with screenshots and how to use it or what it does, an actual, really brief, one-minute video will solve a lot and may be more useful than just the option to book a demo.
Feature logos of brands you work with
Then logos, of course, your trust recognition, any kind of branding you’re working with. Give some thought also to who brands it, which brands are you working with. I mean, if you’re working with small businesses or bigger businesses that also have like a lot of impact when you’re putting it here, when the actual average visitor is maybe a small business or maybe, I don’t know, a large business as well, you have to take this into account.
Clearly explain how the product works
How does it work? In a very clear way, what we do and how does it work? In an image, an infographic, it can be with a Lottie or a GIF, anything that you want to say with actual text. But this is what this actual section needs to be talking about.
Highlight what pain point the product solves
What we solve, about the pain point. Why are we good for this to solve this pain point? A clear CTA.
Outline how you compare to your competitors
And, of course, remember that if a user comes from LLM traffic, they’re going to be getting several resources. They’re going to be getting several options to look at. So they know that it’s not just you in the market. You have others. This is why this section is useful, we versus others.
Instead of them going to figure out why and how your offering is different, let them see it on your website, but of course more benefit to your product and where you’re having like a blue ocean. So a table or a more descriptive way of understanding how you’re different from your competition.