Prediction market Kalshi is making it easier for its users to have conversations on Meta’s social network Threads. Kalshi now offers a share option that will automatically embed the relevant prediction market chart into a Threads post.
Whether people want to discuss who’s going to win Best Picture or which reality TV contestant is going to go home (and possibly bet on the outcome on Kalshi), “with this integration, people can share their opinions alongside the forecasts they’re seeing on Kalshi,” the company said in a blog post.
It’s a move that echoes a successful social media strategy for both Kalshi and its biggest rival, Polymarket, on X. However, things have gotten complicated for Kalshi on X recently. In June, X named Polymarket as its “official” prediction market partner.
Last month, Kalshi removed its affiliate badges from X accounts run by its sponsored traders. This came after X enacted a policy that prohibits sponsored accounts from posting about sports betting. That policy was adopted after the prediction markets were reportedly busted for partnering with fake sports insiders who spread misinformation.
While the share button is not as significant as what the prediction markets have with X, it is a vote of confidence in the X rival just a couple of months after user data appeared to show Threads growing faster than X.