When Teal brought me in, their bottom-of-funnel content was barely moving the needle. Blog posts weren’t driving demos, and there was no clear understanding of how published content impacted conversion.
The main issue I noticed was a disconnect between teams holding critical information, making it difficult to create a repeatable system for conversion.
In 90 days, we built an AI BoFu workflow that aligned content with customer pain and product value, lifting conversions from 6.94% to 30%.
In this article, I’ll walk you through the framework for building your own BoFu strategy and driving more conversions with AI.
But first, I need to state two important things…