Barron Trump has a tall order in trying to make it in the energy drink business ― and critics say his price point isn’t helping matters.
The youngest son of President Donald Trump has launched his SOLLOS brand Yerba Mate Pineapple + Coconut drink at $39 per 12-pack.
″$39 for a 12 pack? A fool and his money are soon parted,” one person wrote on X.
The scion is listed as one of the directors of the venture ― “close friends ages 19-23 who grew up living in South Florida,” according to the website. But of course, the 20-year-old entrepreneur and New York University junior in the fall is the name that gives the product its juice.
It got an “OK” review in the Times of London from Christopher J Yates, who noted the “race car”-like caffeine level and its creaminess akin to a “non-alcoholic pina colada.”
The website touts the drink as “built around the Florida lifestyle, delivering superior taste and plant-based energy to support an active, outdoor lifestyle.”
Energy drink giant Red Bull’s Summer Edition flavors go for $61.28 for 24 12-ounce cans on Amazon, so the young Trump doesn’t seem out of the ballpark.
But detractors thought it was too steep and its association with the family a non-starter.
“Not me! I no longer want anything whatsoever associated with any Trump,” one social media user commented.
“$39? Pass,” an X user chimed in.
“Every Brazilian and Argentinian in the world just cringed out loud!!” one person suggested in the comments section of People. (The company says it sources its Yerba Mate herbal tea leaves from Brazil.)
“This drink would be perfect to wash down a Trump Steak with….Oh wait….” another cracked, referring to the president’s failed meat venture in the aughts.
“They need to correct the spelling,” one detractor added. “Should be Soulless.”
