4. Get social
As a small business owner, you probably know that social media offers a valuable opportunity to build your brand and connect with customers. Still, that doesn’t mean you’re using this resource to its fullest advantage.
While many SMBs currently use Facebook, not as many promote their services on Instagram. Depending on the nature of your products and services, you might do better marketing your goods in a more visual environment.
However, it’s not enough to advertise your wares online. Business owners should also talk about their brand on social platforms, sharing mission statements, charitable efforts, and goals for the future. Establish your company as an expert in your field while presenting yourself as the type of business your target audience would feel good about frequenting.
The goal is to stick in social users’ minds, so they think of you the next time they need to make a purchase.
5. Attend an event — or host one
Just because social media has made it possible to connect with customers and connections online doesn’t mean you should stop trying to network in person. From town and city events to business seminars, networking events are a great way to build relationships with others in your field.
You might even be able to partner with a related company in order to cross-promote each other’s services. Struggling to find a relevant event in your area? Consider hosting your own networking event or open house, so customers can get to know you and your business.
6. Reward loyalty
Did you know that finding a new customer costs three times as must as selling to a current one? If you want to build your business while boosting profits in 2022, make customer loyalty a top priority. While there’s no one way to keep customers engaged, small businesses can earn major brownie points by creating loyalty programs.
For example, think about offering perks and rewards to customers who regularly honor you with their business. You could let your VIPs skip the line, provide them with freebies, or give them early access to sales and deals.
Additionally, many businesses offer stamp cards to repeat customers. For example, a customer who buys 10 cups of coffee might receive the 11th one free. These perks can incentivize clients to choose you over your competition.
RELATED: Customer Retention Strategies to Help Small Businesses Succeed
7. Build your email list
Email marketing is one of the best and most affordable ways of growing your business. If you want to give your SMB an edge in 2022, start by expanding your email marketing list — or building a new one from the ground up. Companies can find new subscribers by including email registration forms on their websites and social media pages. Be sure you’re providing customers with desirable content, so they have a reason to open your emails and newsletters.
You may even want to segment your email list so the most relevant content is going to the appropriate customers. Additionally, you can reward subscribers with perks like ebooks, coupons, and free shipping offers in exchange for signing up.
8. Listen to your customers
When you’ve been in business for years, it’s easy to believe you know what’s going to sell and how to market your products and services. But doing things the same way you always have may not be right going forward.
The products or services you sell may be on the downhill side of their product life cycle. Or there may be a significant number of customers you’re not reaching because your marketing isn’t reaching them or isn’t reaching them at the right time. Perhaps they don’t have time to come into your shop in town.
To find out about issues like these, ask customers and prospects for feedback. Ask what they like, what they don’t like, what else they need, and what would make it easier for them to buy from you. Contact former customers and ask similar questions. The more you learn about customer needs and preferences, the more you’ll be able to grow your business.
Avoid becoming stagnant and continue growing your business with the help of these eight tips. Need more help? Learn more about growing your business today.
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