I’m going to make a claim that may sound a little nuts on its face: paranoia is healthy in business.
Not anxiety. Not doom. Not “sell everything, move to the beach, and wait for the robots to finish us off.” I mean paranoia in the sense of assuming something out there can hurt you and spending real time figuring out what it is, how it might unfold, and what you’re going to do about it.
That kind of paranoia has kept my companies alive. The other kind almost broke me.
When people ask how I think about AI, I start there. You should be paranoid about AI—not because “we’re all dead in three to five years,” but because AI is exactly the kind of technology trend that can make what you do irrelevant if you’re asleep at the wheel.
Paranoia is seeing the headlines and asking, “What are the possible outcomes? Which ones can hurt us? How fast? And how can I influence those outcomes?” Anxiety is reading the same headlines and jumping straight to, “It’s all over, nothing I do matters,” and then letting that story run your life.
I’ve lived both.
Why We Have a Doomsday Tendency
For years, I struggled with anxiety and panic attacks. Anxiety is the fear of the unknown: burning energy on something that might happen but might not. Intellectually, I knew how irrational that was. Emotionally, it didn’t matter. My body had decided to be terrified anyway. It took real work to get my life back.
That history is why I’m so sensitive to the difference between healthy paranoia and unhelpful anxiety in how we talk about AI.
If you take the loudest AI doomsday predictions at face value, the “rational” response seems to be cashing out, moving somewhere warm, and spending your remaining years reading novels on the sand. To me, that isn’t clear‑eyed caution. It’s what happens when brilliant people live in a very small echo chamber.
We all live in echo chambers. The only question is how small they are. If everyone you talk to most days has similar training, incentives, and obsessions, there’s almost no fresh oxygen in the room. The story repeats until it feels like fate.
I grew up around apocalyptic religious language. Jesus is coming any minute. Stock up and dig in. We think of that as a religious pattern, but I think it’s more universal. Every generation is tempted to believe, “The world cannot possibly go on long after I die, because my lifetime has to be the climax of the story.” That urge to see The End with our own eyes doesn’t disappear when people stop going to church; it just migrates.
Today one of its costumes is “scientific doomsday.” We may be talking about parameter counts and existential risk instead of the book of Revelation, but psychologically it hits the same button: in my lifetime, everything ends. That story is incredibly compelling to write, share, and click on. It’s great for attention and it can even inspire us to be kinder and more responsible.
It is also a terrible basis for clear decisions.
How to Keep Apocalyptic Thinking About AI in Perspective
Apocalyptic thinking doesn’t just focus us; it can make us lose our heads. There are bad actors who profit from confusion, and others who just enjoy watching people panic. But most of the people caught up in it are simply registering the oldest human fear: the unknown future. Technology has been accelerating so fast—nuclear weapons, space travel, the internet, smartphones, now AI—that most of us haven’t had time to catch up emotionally. Of course we’re on edge.
The only thing that reliably helps, when looking forward feels overwhelming, is looking back. If you remember Y2K—the certainty that everything would collapse, the anticlimax when it didn’t—you have a built‑in reminder to take fears seriously without handing them the steering wheel.
So when people ask me, “Aren’t you terrified of AI?” my honest answer is: I’m paranoid, not terrified.
I’m paranoid enough to believe AI is going to change everything. It will destroy businesses that refuse to adapt, the way e‑commerce wiped out some retailers. Others adapted and thrived. Work shifted. Old jobs disappeared. New jobs appeared. Human behavior routed around the companies that stood still.
AI is going to be like that.
I can see how it threatens parts of my business. I can also see how it enables new products, new distribution, and new ways to serve small‑business owners better than we’ve ever been able to. I don’t know exactly how it nets out, but I know sitting on my hands is the one strategy guaranteed to fail.
That’s healthy paranoia: assume the threat is real, assume you’re not special, and get to work so you’re on the side that adapts instead of the side that gets written up as a cautionary tale.
The people who will be fine are the ones who learn to do the job they want to do with AI at the center of it.
Don’t Avoid AI–Use It Strategically
If you’re coming out of school and interviewing, the most employable version of you is not “I’m the best copywriter, designer, or analyst.” It’s “I’m the best copywriter, designer, or analyst you’ll meet who knows how to use AI to make this work faster, cheaper, and better.”
Whatever field you want—psychology, art, law—AI is going to change it. So my advice is simple: look directly at whatever is happening at the frontier of AI in your space. Find the tools, the research, the weird little apps, and study them. Most people are avoiding those things because they scare them. Your response needs to be the exact opposite.
The most cutting‑edge work in your domain is not going to show up in a textbook anytime soon. By the time a university is teaching the current state of the art, it won’t be the current state of the art anymore. What scares you today is exactly what you need to study if you want any control over it tomorrow.
The same logic applies to CEOs.
Bringing AI into Your Business
I can’t go deep on every AI tool our company uses. When I asked for a list of AI products in our stack, I was shocked by how long it was and how many names I didn’t recognize. My job is to know a little about a lot of those, and a lot about how AI can increase my own leverage. I don’t need to be the best prompt‑writer in the company, but I do need to understand how AI can help me make better decisions, faster, with less friction.
If I don’t figure that out, I’ll turn into a dinosaur compared to peers who do.
As a leader, your job in a moment like this is not to tell people, “Don’t worry, nothing bad will happen.” That’s a lie, and everyone knows it. Your job is to say, “Yes, bad things will happen. Also, good things will happen. Our job is to influence which side we land on.”
AI Can Paralyze You—Or Help You
When you’re stuck in anxiety, your imagination runs wild on everything you can’t control. When you’re operating from paranoia, your imagination runs wild on the levers you can pull. You still see the worst‑case scenarios, you just don’t let them paralyze you.
AI will hurt some people and some companies. That’s true of every major technological shift in human history. But I refuse to outsource my responsibility as a founder and CEO to a handful of experts in a tiny echo chamber, no matter how many papers they’ve published. Technology will absolutely impact the world, but human behavior will decide what sticks.
So if you’re a business owner and you’re feeling that knot in your stomach about AI, here’s what I’d tell you: Be paranoid. Look directly at the thing that scares you. Wrap AI around yourself before it wraps around you. And whatever you do, don’t confuse passive, free‑floating anxiety with the kind of focused paranoia that might actually save your company.