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Early October Prime Day 2026 deals are rolling out, and 65-inch TVs are where the cuts have landed hardest, with sets from Samsung, Hisense, Sony, LG, TCL, Roku, Toshiba, and Amazon all marked down and several sitting at their lowest prices on record, according to price trackers. The range runs from budget QLEDs under $500 to OLED panels and art-display TVs built to look like framed artwork when they’re off-duty. For more on the October Prime Day sale, you can browse more deals and sale announcements on our Prime Day Deals page.
These Samsung TVs are up to $200 off
$1,697.99
at Amazon
$1,897.99
Save $200.00
$1,697.99
at Amazon
$1,897.99
Save $200.00
$1,397.99
at Amazon
$1,597.99
Save $200.00
$1,397.99
at Amazon
$1,597.99
Save $200.00
Samsung 65-inch The Frame Pro
$1,797.99
at Amazon
$1,897.99
Save $100.00
$1,797.99
at Amazon
$1,897.99
Save $100.00
Samsung has three 65-inch sets discounted right now—the S90H, at $1,697.99 down from $1,897.99, is the one to reach for if picture quality and gaming both matter to you, since its OLED panel handles dark scenes without the grey wash you get from backlit sets, the glare reduction keeps it watchable in a room with afternoon sun, and variable refresh rates up to 165Hz cover anything a current console or PC can throw at it.
The S85H is the more affordable OLED option at $1,397.99 (down from $1,597.99) and its lowest price yet, giving up some brightness and processing compared with the S90H while keeping the per-pixel lighting that makes an OLED worth it in the first place. The Frame Pro is the outlier here at $1,797.99, down from $1,897.99, and because it’s more than either OLED on this list, choosing it on picture quality alone doesn’t hold up—a point PCMag’s review makes as well. What you’re paying for is the matte finish and art-mode design, which earn their keep if what you want is a screen that can pass for a framed piece of art.
These Hisense TVs are up to 41% off
Hisense covers the budget-to-midrange spread here, with the 65-inch U6 Pro at $647.99 (was $1,099.99)—a steep cut on the entry-level mini-LED, which combines strong contrast, a matte anti-reflective coating to keep glare down, and a 144Hz refresh rate for gaming. PCMag’s review has more on how this TV performs. At the other end is the 65S7SG Canvas TV, Hisense’s take on the art-display TV, with an anti-glare matte screen and art mode while landing $600 under The Frame Pro.
Some early October Prime Day deals on TCL TVs
TCL has two 65-inch mini-LED TVs on sale, with a $78 difference between them. The 2025 QM6K is $697.99 (down from $799.99)—and PCMag gave it an “excellent” rating for its strong contrast, accurate colors, and low input lag, though the review found its brightness less impressive. Still, its local dimming helps produce deeper blacks than you’d typically get from a standard LED TV. The 65QM64L sits a step below at $619.99, down from $699.99, trading away some of the QM6K’s dimming zones in exchange for being the cheapest way into mini-LED on this list.
More TVs on sale for October Prime Day
Sony’s 65-inch Bravia 6 OLED is $1,698, down from $1,999. The brand’s processing is still one of the best in the business at cleaning up older or lower-quality sources, which counts for a lot if your viewing skews toward cable, catalogue films, or anything that wasn’t mastered yesterday. Amazon’s 65-inch Ember QLED is $709.99, down from $849.99—with Fire TV and Alexa built in, it’s an easy fit for a home that already uses Echo speakers and voice commands to control other devices.
Finally, Roku’s 65-inch Plus Series TV is down to $449.99 from $649.99, making it the cheapest way on this roundup to get a large screen with Roku’s streaming interface built in. It also has a QLED panel and full-array local dimming, though its 60Hz refresh rate makes it better suited to streaming and casual gaming than to getting the most out of a newer console.
What do you think so far?
October Prime Day FAQs
When is Prime Day in October?
October Prime Day is a two-day event that starts Oct. 6 and ends on Oct. 7.
What happens on Amazon Prime Day?
On Oct. 6 and Oct. 7, Amazon will have a big online sale for Prime Members with many products going for their lowest price of the year.
What goes on sale on Prime Day?
Since Prime Big Deal Days happens in the fall, you’re likely to see more deals on gaming and indoor gym equipment. Amazon has already announced some of the 35 categories that will be on sale, including beauty, tech, kitchen, fashion, and home. Some brands Amazon has already mentioned are: Shark, Princess Polly, Soundcore by Anker, UGG, Nest New York, Sony, Tarte, Adidas, and Barefoot Dreams.
Deals are selected by our commerce team