Snapchat partners with MTV to let users vote for VMAs through Lenses

MTV has partnered with Snapchat to let users vote for a Video Music Awards category through Lenses. The entertainment company is leveraging Snap’s Camera Kit to integrate AR-based experiences into the award show. Users will be able to vote on the Best New Artists once the three finalists are decided. They can use a special […] Originally published at techcrunch.com