Seclude Hotels brought the fourth edition of its flagship creator-led initiative, Creators Club (CC4), to Seclude Palampur Tea Estate—set amidst tea gardens, framed by the Dhauladhar range—where the stay itself becomes the experience
One of Seclude’s most immersive properties, the estate functions as a self-contained retreat where guests connect deeply with the destination without needing to step out. It features 15 uniquely designed rooms inspired by teas and botanicals such as Hibiscus, Butterfly Pea, Earl Grey, Jasmine, Lavender, and Matcha—each with a distinct identity. Amenities include a swimming pool, hot tub, and Himachal’s first pickleball court within a tea estate.
At its core, Creators Club is simple—bring creators into the right setting and the storytelling follows organically, without heavy briefs or forced moments. It reflects Seclude’s approach to experiential hospitality—where it’s designed into the stay.
This edition brought together a diverse mix of creators—from travel influencers and creative entrepreneurs to photographers and videographers, curated to bring varied creative perspectives to the experience.
The three-day event blended in-house offerings with local cultural touchpoints. Mornings began with tea garden walks and tastings, while a pickleball tournament added a rush of adrenaline to the day. Wellness sessions like Zumba played out against snow capped mountain views, while pottery sessions in the well-known village of Andretta offered a cultural counterpoint. Evenings moved between curated picnics, poolside gatherings, a Bollywood-themed night, and bonfire sessions—designed to feel fluid rather than programmed.
Ramit Sethi, Founder, Seclude Hotels, said, “We chose Palampur for CC4 because it doesn’t behave like a typical venue. It’s not built for one kind of stay—it adapts. We’ve hosted weddings here, had film shoots take over the estate, and seen families and groups turn it into their own space for a few days. The property holds it all without needing to be over-designed or over-programmed—it’s not just a hotel, it’s a place people keep finding new reasons to come back to.”
Sonali Sethi, Head of Sales and Marketing, added, “Most content today feels directed—and you can tell. At Seclude, design, food, and experiences are built to feel natural, not staged—and that’s why our Creators Clubs stand apart. We create environments where people slow down, connect, and the content follows. At Palampur, nothing asks for attention, but everything holds it—that’s the difference between capturing a place and actually experiencing it.”
Creators Club continues to evolve across Seclude’s portfolio—building demand around places people don’t just visit, but return to.
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