Multi-market Brand Authority has two practical advantages. First, if you primarily serve the UK, Canada, or Australia, you’re going to be much happier with the data. Here are some concrete examples of score increases from our initial testing:
- +60 — timhortons.ca
- +39 — bunnings.com.au
- +36 — bbc.co.uk
- +33 — tesco.com
- +26 — canadiantire.ca
This passes the critical “Tim Hortons Test” that I made up right after seeing this data for the first time (I can do that, because I’m a professional). If you operate in one of these markets or in a country that serves these markets, I hope you’ll give Brand Authority another look.
Second, internationally recognized brands that operate in all four markets (e.g., Netflix, Xbox, Wikipedia, etc.) will now more accurately reflect their multi-market presence. One extra bit of good news – everyone’s score either stayed the same or went up with this update.