As new AI engines continue to emerge and search behaviors evolve rapidly, the need to understand how people discover and engage with brands remains fundamental to success. Also unchanged is the foundation on which the search industry as a whole was built.
Core SEO concepts — from links to keywords to on-page optimization — are critical in AI and traditional search alike, and we take pride in our long history as the industry’s trusted choice across every part of the practice.
That’s why we’re excited to announce a new strategic partnership that brings Moz’s deep search intelligence data directly into Profound.
As the leading AI marketing platform, Profound’s innovative approach to AEO requires high-quality SEO metrics and insights, and we’re delighted to be the ones to deliver this data where their customers need it most, right inside the Profound app.
This unique opportunity brings together one of the most experienced teams in SEO data with one of the newest and most dynamic teams in AI search, and reflects a shared commitment to helping marketers adapt to industry shifts with greater clarity and certainty.