The fourth one, which is like the more fun, the actual actionable stuff that you come here for, is you’re going to map those themes to your platforms and also the content repurposing opportunities.
So now you’ve got the far more contextual, nuanced information from this step. So instead of having just themes and your content and plugging it in, you’ve got so much more rich information that you can plug in here, with those pain points, those challenges, and all of this extra information.
So putting that in there, analyzing that audience, theme, your content, and you’re going to ask it to suggest ideal platforms, repurposing ideas based on your existing content, and ask it to structure it out. You can even say like, “How would that content would look? Like give me an example of like a script or a step-by-step of what can I include.”
AI Prompt:
I have the following original content: [Paste your article or core points here].
The primary theme I want to focus on is: [Insert the specific theme here (e.g., ‘Essential First Month Supplies’)].
Below is the audience segment I am targeting, pain points, and what takeaways they value: [Paste key audience details here].
Please:
- Recommend 2–3 platforms where this repurposed theme would resonate best with these audience segments.
- For each recommended platform, suggest 3-5 relevant content repurposing ideas (using your knowledge of the platform) that directly address the identified audience needs or pain points and would create engagement.
- Provide brief rationale for why each platform is suitable, referencing the audience data.
So, in this one, I used the city-dwelling dog owners, and I put it in here.
I really like the ideas it came up with because it suggested long-form video content of I think it was like walk my dog with me content. So you can go around the city finding routes. There are situations, like real life, where they might see another dog. Like how do you give actionable advice and how do you react in that situation? So that was cool.
Then the other one was ideas for exercising your dog in an apartment block. It was probably an antisocial idea, but you could play fetch in the apartment, like, hallway or something during the non-peak hours, which is a good way to tire out your dog, or do stairwell sprints, which probably is going to tire you out more than the dog. Don’t sprint downwards. Sprint upwards. So I was like, yeah, I had a lot of fun in that process, and obviously, you can interact with it.