So, as I mentioned, your striking distance keywords are pages on your site that are already ranking, but they’re not quite in the top three positions. So I define them as pages that you’re ranking for your target keywords from position 4 to 20. There’s an opportunity here that maybe with a little push or some small tweaks, you could really have a big impact on your rankings and on the targeted traffic to your site by focusing on these striking distance keywords.
You and I both know that unless you’re in those top three positions, it’s going to be really hard to be generating a lot of organic traffic and especially with so much competition in the search results — AI overviews is a big one at the moment. But also some of the classics, like shopping results, images, the Knowledge Graph, other things that can affect on the visibility of those very traditional top 10 organic links. It’s not just enough anymore to rank in those top 10 positions — you really want to be on those top three podium spots to get the lion’s share of the traffic.