Asking for budget to attend a conference can sometimes feel awkward.
You don’t want to sound like you’re pitching a fun work trip, and you want to show that MozCon is a strategic investment for the business.
So, how do you do this?
Over the years, we’ve helped hundreds of marketers get buy-in, and we know exactly what managers need to hear.
In this guide, you’ll get a foolproof pitch kit to help you make your case confidently and move from “maybe” to “pack your bags!”
A tip: Speak to the solutions and outcomes tied to business goals
When you pitch MozCon, remember that your manager doesn’t care about the speaker lineup or the free swag. They’re thinking about business impact, ROI, and the bottom line.
So when you make your pitch, speak their language. Focus on what MozCon will help you solve, not what you’ll get to see.
Here’s how to approach it:
- What business challenges is your team facing right now?
- What goals are you under pressure to hit this quarter?
- What have you spent time and budget trying to fix with limited success?
Connecting the talks to business outcomes makes it easier to get a yes from your manager.
Now, read the rest of this article in your own voice and imagine you’re in front of your manager, shooting your shot with some of these points.