Browsing: Marketing

Read the roomSecondly, when you’re gathering insight, it’s very important for you to read the room. Read what is being…

When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report…

Email deliverability is cumulative, and AI email deliverability optimization works by reinforcing the sending behaviors that mailbox providers already measure…

Check how much traffic comes from commercial and transactional keywords, then look for gaps your competitors are using to drive…

I’ve spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for…

Ambassadors, partners, creators, “squads” — whatever you call them, affiliate programs are a hot commodity for growing businesses.

1. Consider specifying locations or personasSo one of the big ones that you could play with is locations and personas. So,…

Every successful content strategy starts with a short list of simple words. Before I ever open a keyword research tool,…

If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite…

AI search is already influencing how buyers discover brands — and the results are measurable. According to the 2026 HubSpot…

Avoid prompts that create false positivesSeparate prompts into three types: branded, comparison, and non-branded.Branded prompts trigger your brand name and…

Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a…

1. SemanticSo number 1, semantic. This is obviously one we’re very familiar with from conventional keyword research. Instead of wireless…

A couple of decades ago, “voice search optimization” sounded like something out of a science fiction movie.