Browsing: Marketing

I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many…

Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner estimates that only 49%…

When founders tell me they “don’t have time” for thought leadership, I usually ask one question: If your ideal client…

An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open,…

Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers and marketing leaders as search shifts…

An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand…

The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into…

Step 2: Analyze the citations for each promptOnce you’ve got a short list of prompts, let’s say you’ve got up…

The best marketing isn’t chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and…

Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it,…

The Gap Between Output and Outcomes Over the past two years, I’ve had hundreds of conversations with business leaders about…

AI has drastically changed the marketing industry. From remapping the buyer’s journey to changing the way we analyze data, to…

Step 1: Define relevant campaign ideas for off-site campaigns that work across the entire digital landscapeWe all know that in…

Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails. The right tool becomes the…