Browsing: Marketing

An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics benefit AI…

So how do you manage to stand out and land coverage in 2026? There are five key areas I’m going…

Every company I talk to right now is convinced they have an AI problem.

This experiment looked at three sets of prompts (100 each) — brand, “soft-brand”, and non-brand — all of them based…

Search results used to be a doorway. You ranked, someone clicked, and they landed on your site. But today, that…

Consistency is key to achieving any goal. Want to learn to play the piano? Practice consistently. Trying to get in…

Read the roomSecondly, when you’re gathering insight, it’s very important for you to read the room. Read what is being…

When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report…

Email deliverability is cumulative, and AI email deliverability optimization works by reinforcing the sending behaviors that mailbox providers already measure…

Check how much traffic comes from commercial and transactional keywords, then look for gaps your competitors are using to drive…

I’ve spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for…

Ambassadors, partners, creators, “squads” — whatever you call them, affiliate programs are a hot commodity for growing businesses.

1. Consider specifying locations or personasSo one of the big ones that you could play with is locations and personas. So,…

Every successful content strategy starts with a short list of simple words. Before I ever open a keyword research tool,…