The SERP has turned into a crowded billboard of ads, AI features, and rich results. Top rankings don’t guarantee visibility, and if you chase it as your main KPI, traffic can drop even when you win the SERPs.
You’ll also overlook the placements that drive clicks because you’re optimizing for a shrinking slice of organic.
Tom Capper is the Director of Product Search Strategy at Moz with over a decade of SEO research experience.
In his MozCon talk, Tom will show you:
- How rankings have become disconnected from the visual real estate you can earn in search results
- How to prioritize like a marketer rather than an SEO
- Where hidden opportunities still exist, and where the opportunity has disappeared
- How to align PPC, SEO, and GEO under one framework so your teams stop competing and start compounding