The hot sauce industry has certainly expanded in recent decades, with many big and small players broadening people’s understanding of what these pepper-based sauces can do and the range of dishes where they can be incorporated. Romaniuk believes this phenomenon fits with broader culinary and cultural trends in the U.S.
“The growing popularity of hot sauce and its wide variety of flavors and styles is a reflection of an increasingly diverse American population,” she said.
For more information about the methodology and additional hot sauce insights, check out Instacart’s blog post about the report.
This post was previously published on HuffPost.