Caroline Downey, a columnist for the conservative National Review, said Thursday that conservatives themselves are to blame for the word “woke” losing its meaning.
“Not everything is woke,” Downey said during a panel on CNN’s “Newsnight,” in response to Rep. Byron Donalds (R-Fla.) on social media blasting restaurant chain Cracker Barrel’s new logo as a “woke rebrand” amid a wider MAGA meltdown over the switch.
“I think we’re abusing the term a little bit too much where it’s losing its meaning,” she continued. “That’s really important because some things actually are woke and we should call it like it is.”
Cracker Barrel recently unveiled a simplified logo that drops the image of an old man and a barrel.
Downey ripped the redesign.
“Who at that roundtable was thinking to themself, ‘Ah yes, let’s go back to the minimalism of five years ago that is sterile and bland and neutered and let’s rob this iconic, timeless company of all of its character and charm and fun history and country vibes,’” she asked.
“That’s not super smart,” Downey added. “Maximalism is the moment.”