In 2009, when Nvidia held its first developer conference, the event was something of a science fair. Dozens of academics filled a San Jose, Calif., hotel decorated with white poster boards of computer research. Jensen Huang, the chipmaker’s chief executive, roamed the floor like a judge.
This year, Nvidia’s developer conference is far different.
More than 25,000 people are expected to congregate on Tuesday at the event, known as Nvidia GTC. The crowds will fill a National Hockey League arena to hear a speech about the future of artificial intelligence from Mr. Huang, who has been nicknamed “A.I. Jesus.” Nvidia, the world’s leading developer of A.I. chips, has also wrapped San Jose in the company’s neon green and black colors, shutting down city streets and sending hotel prices soaring as high as $1,800 a night.
A who’s who of industry leaders is expected to attend, including Michael Dell, the chief executive of Dell Technologies; Jeffrey Katzenberg, the co-founder of DreamWorks and WndrCo, a venture capital firm; and Bill McDermott, the chief executive of ServiceNow.
“Nvidia makes the chips that are oxygen for A.I., so people are on their toes to learn about their latest and greatest,” said Ali Farhadi, the chief executive of the Allen Institute for Artificial Intelligence, who is also attending. “The breadth of technology on display there is going to be phenomenal.”
The transformation of Nvidia’s conference from an academic event to the Super Bowl of A.I. — a weeklong showcase of robots, large language models and autonomous cars — is symbolic of the company’s metamorphosis. As A.I. has gone mainstream, customers have clamored for Nvidia’s graphics processing units, the powerful chips that help create the technology. That has propelled the chipmaker to a nearly $3 trillion valuation, up from $8 billion in 2009.
Yet Nvidia’s ascent has raised questions. Generative A.I., which can answer questions, create images and write code, has been celebrated for its potential to improve businesses and create trillions of dollars in economic value. Microsoft, Amazon, Google, Meta and others are spending hundreds of billions of dollars to make that idea a reality.
But the spending has prompted concerns across Wall Street and Silicon Valley about whether A.I. will make enough money to justify its staggering costs. And the technology’s trajectory can be upended by new entrants like DeepSeek, a small Chinese company that made a cutting-edge A.I. system with a small fraction of the Nvidia chips that other companies used. (In January, when investors realized what DeepSeek had done, Nvidia lost $600 billion in value on a single day.)
At Nvidia GTC, Mr. Huang will seek to reassure people that A.I. will deliver on its potential, said Patrick Moorhead, founder of Moor Insights & Strategy, a tech research firm. Mr. Huang is expected to elaborate on how A.I. systems are providing services that people will want to pay for, like A.I. agents, which can autonomously perform tasks such as shopping for groceries. He is also set to describe more futuristic uses for A.I., like the development of human-size robots that can walk and pick up things.
In addition, Mr. Huang is expected to talk about Nvidia’s next generation of A.I. chips, called Rubin, which may deliver as much as 30 times faster performance.
Nvidia declined to comment on Mr. Huang’s speech.
The Rubin chip is critical to Nvidia’s staying at the forefront of A.I. The company faces challenges as its customers, including Amazon, Google and Meta, make their own A.I. chips. And Nvidia’s chips also have to change as A.I. companies try to get better performance out of their A.I. models.
“The gravy train comes to a screeching halt if cloud companies stop spending,” Mr. Moorhead said. Mr. Huang “has to reinforce that he knows what’s going on out there.”
Mr. Huang’s ability to command a crowd is reminiscent of Apple’s Steve Jobs. Ahead of major company events, the Apple co-founder spent days rehearsing his speeches about a new iPod, iPhone or iPad, before taking the stage to thunderous applause and seeming to deliver his remarks as though they were unscripted.
Mr. Huang, 62, similarly prepares in great detail for Nvidia GTC. Two months ahead of the event, he works with the company’s product divisions to identify what to announce, said Greg Estes, Nvidia’s vice president of corporate marketing. Mr. Huang also works with the marketing team to develop slides and demonstrations to show onstage, creating bullet points and checking facts that he may cite.
But Mr. Huang never writes a speech, Mr. Estes said. When he takes the stage in his trademark black leather jacket, he speaks extemporaneously. A speech scheduled for 90 minutes can run more than two hours.
“Sometimes a mistake will happen and he’ll say, ‘You know, we don’t rehearse,’” Mr. Estes said. “He’s not kidding. It is ‘grip it and rip it.’”
Nvidia GTC was formerly the GPU Technology Conference, named after the graphics processing units, or GPUs. The event, which was designed to encourage developers to use the company’s chips, included a research summit where academics put up poster boards detailing how they had used the components for computing research. Mr. Huang spoke to attendees about what they did with the chips and, over the years, often heard that they were using them to develop A.I.
David Cox, who presented research at an early conference as a Harvard professor, said most attendees treated the academics as “this weird little footnote.” But he said Mr. Huang and other Nvidia executives took them seriously.
“They seemed to understand that we had something here,” said Mr. Cox, who is now the vice president of A.I. models at IBM Research.
In 2014, Mr. Huang began devoting the majority of his speech at the conference to the way Nvidia chips could be used for machine learning and A.I. Gaming developers, who used GPUs to render video game graphics and had long been the heart of the company’s business, were angered by the shift.
“They were like, ‘What the hell is this shiny new thing?’” said Naveen Rao, the chief A.I. officer at Databricks, which provides software tools for storing and analyzing large amounts of data. “We were like: ‘No. No. This is the sea change.’”
Mr. Huang bet that A.I. would drive tech’s next big boom and that GPUs would be essential. In 2016, Nvidia developed a supercomputer packed with its chips and delivered it to OpenAI, an A.I. lab. A little over six years later, OpenAI released the ChatGPT chatbot, unleashing an A.I. frenzy.
(The New York Times has sued OpenAI and its partner, Microsoft, for copyright infringement of news content related to A.I. systems. OpenAI and Microsoft have denied the claims.)
Since then, Nvidia’s finances have soared. The company, which was founded in 1993, increased its annual profit more than 1,500 percent in a two-year period to $72.88 billion last year from $4.37 billion in fiscal 2023.
“Jensen has become the celebrity C.E.O. he always wanted to be,” Mr. Rao said. “It’s an overnight success years in the making because he captured A.I.”