If 2024 felt like a telenovela, 2025 was the spinoff nobody asked for.
Many websites suffered declining clicks due to AI search features, and just as we were getting used to AI Overviews (AIOs), Google rolled out AI Mode to compete with ChatGPT and other Large Language Models (LLMs).
Meanwhile, LLMs are launching their own browsers, which means we might need to start optimizing for SERPs in more channels.
It’s a lot to keep up with.
So, how do you prioritize? What should you focus on when everything is in flux?
In this article, 20 SEO and content experts share their top predictions for 2026 to help you prepare for what’s next and build future-proof strategies.