Author: craig

Launching a business is not without its challenges, and the more help, support and advice entrepreneurs receive, the likelier they are to succeed. …

Want to make it easy for the media to cover your business? Discover the 10 things a press kit needs to earn great publicity for your…

When you have a lean staff and limited resources, many small business owners have little or no choice. They must shoulder some of the responsibility for…

There’s a new trend in digital marketing and advertising that could be an option for your small business as big as pay per click was once…

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Here are 4 ways you can sell your product effectively by improving your marketing communications strategy through targeted messaging, PR, mediums, and channels. …

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Crafting impactful marketing messages is essential for small businesses to stand out in a crowded landscape. Learn how to tailor messages to your audience, optimize exposure…

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You’re ready to market your small business using all the tools currently at your disposal, right? Be sure to have a clear and easy-to-follow strategy in…

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There are many marketing approaches small businesses can take to promote their company and products. Here are 25 types of marketing strategies to consider. …

We’ve discussed what integrated marketing is but now we’ll tackle what goes into an integrated marketing campaign with some examples. …

What to break through the noise and make your marketing stand out? We’ve got a few big-picture concepts to get you started. …