Daniel Acker | Bloomberg | Getty Images

Walmart has put a modern spin on its baby department. Customers who visit the retailer’s stores and its website will see an assortment of stylish strollers, parent-friendly nursery decor and a celebrity-founded line of diapers and lotion made with plant-derived and organic ingredients.

Those additions could be well-timed for the big-box retailer, as it tries to win even more of families’ wallet share.

A few factors are working in Walmart’s favor, according to industry-watchers: Some couples and families are moving out of cities and into more spacious homes in suburban or rural areas during the coronavirus pandemic, which may put them closer to a Walmart. The company has strengthened loyalty with some shoppers, since it stayed open as an essential retailer during the global health crisis and serves as a “one-stop shop” as consumers limit trips. And its expanded focus on convenient options, such as home deliveries of groceries and curbside pickup of online purchases, may especially appeal to those who have a baby in the backseat.

Originally published at CNBC

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