Halfway into a Facebook Live video last week, updating the world on New Zealand’s plan to reopen restaurants, schools and even movie theaters, Prime Minister Jacinda Ardern noticed a concern cropping up among the commenters: They thought she looked tired.

She had plenty of reason to be exhausted, managing a pandemic as well as a daughter in diapers. But instead, she blamed the unflattering beige curtains behind her, then spun her phone around to show off the vintage cane furniture with green frond upholstery in her favorite room at the prime minister’s residence.

“This is a fabulous chair,” said Ms. Ardern, a global progressive icon, plopping down after the brief tour. “And this is a much better corner, because where I was sitting before was right next to the nappy bucket, which I’m going to admit was not the freshest place to be sitting.”

“So,” she continued after a deep breath, “when it comes to health services, you’ll see those starting to wind back up.”

Pandemics are often described as crises of communication, when leaders must persuade entire populations to suspend their lives because of an invisible threat. Watching Ms. Ardern on Facebook, her favored conduit, is a lesson in rhetorical blending: epidemiology brightened with empathy, law leavened with mom jokes. And it has been strikingly effective.

Ms. Ardern helped coax New Zealanders — “our team of five million,” she says — to buy into a lockdown so severe that even retrieving a lost cricket ball from a neighbor’s yard was banned. Now the country, despite some early struggles with contact tracing, has very nearly stamped out the virus, exiting isolation with just 21 deaths and a few dozen active cases.

But at a time when Ms. Ardern, 39, is being celebrated in some quarters as a saint — when even a comedian imitating her says she’s so nice that “to make fun of Jacinda almost feels like making fun of a puppy” — a lot gets missed.

Halos can make heretics out of legitimate critics, including epidemiologists who argue that New Zealand’s lockdown went too far, that other countries suppressed the virus with less harm to small businesses.

And Ms. Ardern’s canonization diminishes two powerful forces behind her success: Her own hard work at making connections with constituents, and the political culture of New Zealand, which in the 1990s overhauled how it votes, forging a system that forces political parties to work together.

“You need the whole context, the way the political system has evolved,” said Helen Clark, a former prime minister who hired Ms. Ardern as an adviser more than a decade ago. “It’s not easily transferable.”

ImageMs. Ardern with Finance Minister Grant Robertson at Parliament last week, after many of New Zealand’s lockdown measures were eased.
Ms. Ardern with Finance Minister Grant Robertson at Parliament last week, after many of New Zealand’s lockdown measures were eased.Credit…Pool photo by Rosa Woods

Ms. Ardern, who declined to be interviewed for this article, is the product of a particular time and place: She grew up in a rural nation of lonely struggle, where demands were growing for a more responsive brand of politics.

In 1965, New Zealand was the world’s sixth-wealthiest country per capita, but by 1980, when Ms. Ardern was born, it had slipped to 19th. And that was before free-market reforms led to major job losses in manufacturing, public service and farming.

Ms. Ardern, the daughter of a police officer and a cafeteria worker who were Mormon, has often recalled seeing forestry jobs disappear in the small town where she grew up, leaving behind suicides, poverty and illness — including a case of hepatitis for her babysitter.

Alongside the country’s economic frustration, the electoral system seemed to have broken down. Several elections produced results widely seen as unfair, with the popular vote going to one party and the majority of legislative seats to the other.

It all reached a breaking point in 1992, when unemployment peaked at 10.7 percent and a national referendum asked New Zealanders if they wanted to remake how the country conducted elections. They responded with a resounding yes.

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New Zealand adopted a German-style system that lets people cast two ballots: one for a local member of Parliament and one for a party. Ms. Ardern was in high school when the first election under the new system produced what would become a trend: gains for smaller parties, and a coalition government.

Whether it is the world’s best-designed democracy, as some government geeks claim, Kiwis have been clear about what they want. No single party has won a majority since 1996, encouraging a culture of cooperation, moderation and openness.

“There is more responsiveness required,” said Richard Shaw, a politics professor at Massey University in Palmerston North, New Zealand. “You have to be seen listening, and in substance actually listening, because you don’t have the institutional wherewithal to simply ignore what others think.”

Ms. Ardern visited a Wellington mosque in March 2019, two days after the Christchurch attacks.Credit…Hagen Hopkins/Getty Images

Much of the world first saw Ms. Ardern in action after the 2019 Christchurch terrorist attacks, when she stood with the Muslim victims of a white supremacist mass shooter and declared: “They are us. The person who has perpetuated this violence against us is not.”

The urge to draw people into an “us” rather than an “us versus them” has served New Zealand well during the coronavirus pandemic, when truly everyone is being threatened.

With her 2017 election victory, however, she seemed to emerge from the constraints of what might be expected from a typical (male) politician. She quickly became a leader who could talk policy from a podium, dress down a sexist commentator on camera or post a Facebook video encouraging a rugby team while a cat on her lap struggled against a plastic collar the size of a lampshade.


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  • Frequently Asked Questions and Advice

    Updated May 20, 2020

    • What are the symptoms of coronavirus?

      Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days.

    • How many people have lost their jobs due to coronavirus in the U.S.?

      Over 38 million people have filed for unemployment since March. One in five who were working in February reported losing a job or being furloughed in March or the beginning of April, data from a Federal Reserve survey released on May 14 showed, and that pain was highly concentrated among low earners. Fully 39 percent of former workers living in a household earning $40,000 or less lost work, compared with 13 percent in those making more than $100,000, a Fed official said.

    • How can I protect myself while flying?

      If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.)

    • Is ‘Covid toe’ a symptom of the disease?

      There is an uptick in people reporting symptoms of chilblains, which are painful red or purple lesions that typically appear in the winter on fingers or toes. The lesions are emerging as yet another symptom of infection with the new coronavirus. Chilblains are caused by inflammation in small blood vessels in reaction to cold or damp conditions, but they are usually common in the coldest winter months. Federal health officials do not include toe lesions in the list of coronavirus symptoms, but some dermatologists are pushing for a change, saying so-called Covid toe should be sufficient grounds for testing.

    • Should I wear a mask?

      The C.D.C. has recommended that all Americans wear cloth masks if they go out in public. This is a shift in federal guidance reflecting new concerns that the coronavirus is being spread by infected people who have no symptoms. Until now, the C.D.C., like the W.H.O., has advised that ordinary people don’t need to wear masks unless they are sick and coughing. Part of the reason was to preserve medical-grade masks for health care workers who desperately need them at a time when they are in continuously short supply. Masks don’t replace hand washing and social distancing.

    • What should I do if I feel sick?

      If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others.

    • How can I help?

      Charity Navigator, which evaluates charities using a numbers-based system, has a running list of nonprofits working in communities affected by the outbreak. You can give blood through the American Red Cross, and World Central Kitchen has stepped in to distribute meals in major cities.


In June 2018, she opened up even more to her audience, with a Facebook Live of herself leaving the hospital with her newborn daughter, Neve. She was the first female world leader to give birth in office since Benazir Bhutto of Pakistan in 1990. The comments pouring in were overwhelmingly positive, but hinted at high expectations.

“Get some rest and enjoy her before you get back to work,” one woman wrote.

Her response was not to hide from critics who questioned whether she could do the work of both a mother and a world leader. She made them watch. When Ms. Ardern returned after about six weeks, her Facebook presence became more active — a flood of scenes from home and work as she communicated her way through the challenge.

“She felt she had to hit the ground running,” said Ms. Clark, the former prime minister, who has stayed close to Ms. Ardern. “There was a lot of meanspirited criticism — the ‘part-time prime minister’ hashtag — which would never have been said about a man.”

Around this time, Ms. Ardern started doing weekly updates, often from home, mixing comments about nap time with details about poverty or transportation legislation. With each update, she got better at boiling down government into a conversation you might hear over dinner.

They became a model for how she has communicated online during the pandemic.

Ms. Ardern livestreaming on March 25, the day New Zealand’s lockdown began.Credit…Jacinda Ardern, via Reuters

In her most popular Facebook Live video, from just before the start of the lockdown on March 25 — 5.3 million views and counting — Ms. Ardern appeared in a faded green sweatshirt after putting Neve to sleep. Her elbow on her knee, she asked everyone to be kind.

“Stay at home, break the chain and you’ll save lives,” she said.

It was the start of a relationship that was less saint and disciples, more friends or teammates. “You’ll be seeing me lots and lots,” she told the people tuning in. And they have.

In addition to daily briefings with public health officials, Ms. Ardern also started hosting her own question-and-answer sessions with experts, which she used to target misinformation, and she deployed Facebook Live updates to respond to questions from commenters.

Her popularity — her halo — has sometimes seemed to blind her fans to deeper problems.

New Zealand started out with little contact tracing capacity and fewer I.C.U. beds per capita than most developed countries. The government struggled to work through requests for exceptions to the lockdown. And epidemiologists say the shutdown may have caused undue harm to businesses without corresponding benefits to public health.

“The harder you push your lockdown, the more you get unintended consequences,” said Dr. Simon Thornley of Auckland University. “If you want to separate people more effectively, then you have to keep more of the food and services open, more of society open, so people don’t congregate.”

Dr. Thornley said he worried that a second wave of infections would lead to another overly harsh response. But he noted that Ms. Ardern had been quick to listen and pivot, allowing gatherings of up to 100 people sooner than Australia and many other countries that have eased lockdowns.

It reflects something that Ms. Ardern has talked about a lot in her most recent Facebook videos: agility. With unemployment soon expected to reach nearly 10 percent, and with a federal election scheduled for September, the next phase of New Zealand’s coronavirus response will require Ms. Ardern to do a lot of adapting and explaining.

Facebook will be where to find her. In her video detailing the eased restrictions, Ms. Ardern, who did look tired, even in her favorite chair, promised viewers she would stay in touch.

“Thanks for joining me,” she said, smiling. “And look after yourselves.”

Orignially published in NYT.

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