5. Virtual fundraising events
Fundraising through events is a mainstay of festive fundraising efforts but with most events off the cards this year, some businesses have turned to virtual events instead.
Vodafone has partnered with Barnardo’s, which supports vulnerable children. One of the ways the phone company has supported the charity is with its Kidsmas Live Concert which was broadcast over the internet on 1 December (#GivingTuesday). The event, hosted by the charity’s president Natasha Kaplinsky, included performances from singer-songwriter Jamie Cullum and poet Hussain Manawer.
On a smaller scale, specialist bank DF Capital has organised a sponsored virtual ‘Walk to Lapland’ which will see staff walk, cycle, run or even dance the distance from its Manchester office to Lapland this month to raise money for Wood Street Mission. The organisation helps support families living on a low income in Manchester and Salford.
Those who have signed up to the challenge will each ‘travel’ a portion of the 3,187km distance. If the destination is reached, DF Capital will donate £1,500 to the charity to help families in need during the festive period. In addition, the company will also match any donations made by individual staff up to a total of £500.
Image: Samira Rahi
Main image: Arisa Chattasa
Originally published at Positive News